I received a little parcel a couple of weeks ago. All good things come in small packages, right? Right. It was the new fragrance by Giorgio Armani - Si. I was super excited as we were told about it at a media briefing and the brand is iconic. How could I not be excited? Cate Blanchett is the face of this fragrance and Giorgio says that "Si is my tribute to modern femininity, an irresistible combination of grace, strength and independence of spirit." He created this for the modern woman. The word itself means "yes" in Italian, and he encourages us to say yes to strength, yes to dream, yes to freedom, yes to love and yes to ourselves. It sounds terribly romantic in Italian: Si alla forza, Si ai sogni, Si alla liberta, Si all'amore, Si a me stessa. I think those are pretty great mantras to live by. Reading the press release I was drawn to this fragrance as it seemed as if I'm a Si woman. She is described as anything but ordinary, nothing about her is plain. She commits to and has a desire for frivolity and she has a thirst to live in freedom. Si, that's all me. She is free and knows how to make her vision of the world known. Si, that's me too.
The perfume itself combines three accords: blackcurrent nectar, modern chypre and light musky wood.
I've been wearing it for about a week now and was unconvinced whether the scent really was me. I was swayed by the fact that every single person complimented my perfume when I wore it. It definitely leaves an impression.
The fragrance was launched in September and you can get your hands on it at selected Edgars, Red Square, Stuttafords, Truworths, Woolworths and Foschini stores.
xoxo
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